Please Read Carefully: This Privacy Policy forms part of your agreement with 77f77 and should be read alongside the
Terms & Conditions. By registering an account on 77f77 or continuing to use the platform, you acknowledge that you have read and understood this policy. If you have any questions, please contact us before using the platform.
Section 1
1. Who We Are
77f77 is an internationally licensed online casino and sports betting platform operating at 77f77.biz. For the purposes of this Privacy Policy, 77f77 is the data controller responsible for the personal information of all registered players and website visitors.
77f77 is designed specifically for Pakistani players, offering online casino games, live dealer tables, sports betting — with a particular depth of coverage for cricket and PSL — and arcade-style games such as Teen Patti Joker and Treasure Boat Fishing. All financial transactions on 77f77 are conducted in Pakistani Rupees (PKR) using local payment methods including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank.
Our registered contact email for data privacy matters is: [email protected] (plain text — not a clickable link). When emailing us about a data protection matter, please include "PRIVACY REQUEST" in the subject line for faster routing.
Section 2
2. Scope of This Policy
This Privacy Policy applies to all personal data collected by 77f77 through:
- The 77f77 website at 77f77.biz and any subdomains or associated domains operated by 77f77.
- The 77f77 account registration, login, and KYC verification processes.
- Deposits, withdrawals, and all financial transactions conducted via the 77f77 platform.
- Customer support interactions via live chat, email, or any other communication channel operated by 77f77.
- Promotional campaigns, bonus programmes, and marketing communications sent by 77f77 to consenting players.
- Cookies, analytics tools, and tracking technologies used on the 77f77 website.
This policy applies to all users of the 77f77 platform, including players based in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, and all other locations in Pakistan from which the platform is accessed.
Third-Party Platforms: This Privacy Policy does not cover data processing by third-party payment providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), game software providers, or other third-party services integrated into 77f77. Each such provider operates under its own privacy terms, which we encourage you to review directly.
Section 3
3. Data We Collect
77f77 collects the minimum personal data necessary to provide a secure, compliant, and functional gaming experience. The categories of data we may collect include:
3.1 Identity Data
Full Legal Name
Date of Birth
CNIC / Passport Number
Nationality
Gender
Collected during registration and KYC verification to confirm your identity and verify that you are 21 years of age or older, as required by our responsible gaming policy.
3.2 Contact Data
Email Address
Pakistani Mobile Number
Residential Address
City
Used for account communication, OTP verification, withdrawal notifications, and customer support correspondence.
3.3 Financial Data
JazzCash Account Reference
EasyPaisa Account Reference
Bank Account Details (for HBL/UBL/Meezan)
Transaction History
Deposit & Withdrawal Records
Required to process deposits and withdrawals in PKR and to maintain accurate financial records as required by anti-money laundering (AML) regulations. 77f77 does not store full bank account numbers on its own servers — these are handled by PCI-compliant payment processors.
3.4 Gaming & Behavioural Data
Game History
Wager Amounts
Win/Loss Records
Session Duration
Betting Patterns
Bonus Usage
Used to provide personalised gaming experiences, enforce responsible gaming limits, detect fraud and bonus abuse, and comply with gaming licence requirements to maintain audit trails.
3.5 Technical Data
IP Address
Device Type & Model
Browser Type & Version
Operating System
Cookie Data
Login Timestamps
Used for fraud prevention, platform security, and improving the technical performance of 77f77 on Pakistani mobile networks and devices.
3.6 KYC Documents
CNIC Copy (front & back)
Passport Copy
Proof of Address
Selfie / Liveness Check
Collected solely for identity verification, age confirmation, and compliance with AML obligations. KYC documents are stored securely and are not used for any profiling, marketing, or commercial purpose.
Section 4
4. How We Collect Your Data
77f77 collects personal data through the following channels:
- Direct Input: Information you provide when creating your 77f77 account, completing KYC verification, submitting withdrawal requests, or contacting customer support.
- Automated Technologies: Technical data collected automatically when you use the 77f77 website, including via cookies, server logs, and analytics tools (see Section 8 for Cookie details).
- Payment Providers: Confirmation data received from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank when you make a deposit or withdrawal — typically confirmation of transaction status and the masked payment method reference.
- KYC Verification Partners: Identity data validated through third-party KYC service providers who verify the authenticity of submitted documents on our behalf.
- Fraud Prevention Systems: Data from third-party fraud detection tools that help us identify unusual account activity, multi-accounting, or potential money laundering patterns.
Data Minimisation Commitment: 77f77 operates on a data minimisation principle. We do not collect information simply because it might be useful in future. Every data point we collect serves a specific, documented purpose — either operational, legal, or regulatory.
Section 5
5. Why We Use Your Data
77f77 uses your personal data for the following specific purposes:
- Account Creation & Management: To register and maintain your 77f77 player account, verify your identity and age, and manage your account settings, balance, and transaction history.
- Payment Processing: To process PKR deposits from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and to process withdrawal requests to your verified payment method.
- KYC & Age Verification: To confirm that all 77f77 players are 21 years of age or older, and to meet our anti-money laundering (AML) obligations as a licensed gaming operator.
- Fraud Prevention & Platform Security: To detect and prevent unauthorised account access, multi-accounting, bonus abuse, collusion, money laundering, and other forms of fraudulent activity.
- Responsible Gaming: To enforce deposit limits, monitor gaming patterns for signs of problem gambling behaviour, administer self-exclusion requests, and ensure compliance with responsible gaming obligations.
- Customer Support: To respond to your queries, resolve account disputes, process complaints, and communicate with you about your account or transactions.
- Legal & Regulatory Compliance: To maintain gaming audit trails, comply with AML reporting obligations, respond to lawful requests from regulatory authorities, and retain records for the periods required by our gaming licence terms.
- Platform Improvement: To analyse technical data and aggregate usage patterns (never personally identifiable) to improve the 77f77 platform's performance, especially on Pakistani 3G/4G networks.
- Marketing Communications (consented players only): To send promotional emails, SMS notifications, and bonus offers to players who have specifically opted in to receive marketing communications from 77f77.
Section 6
6. Legal Bases for Processing
77f77 processes your personal data under the following legal bases:
- Contract Performance: Processing necessary to provide the services described in the 77f77 Terms & Conditions — including account management, payment processing, and game access.
- Legal Obligation: Processing required to comply with applicable gaming licence requirements, AML regulations, tax reporting obligations, and responses to lawful authority requests.
- Legitimate Interest: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics — where these interests do not override your fundamental privacy rights.
- Consent: Processing for non-essential marketing communications and non-essential cookies — where you have given explicit, freely given, and withdrawable consent.
Withdrawing Consent: Where 77f77 processes your data on the basis of consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing that occurred prior to the withdrawal. To withdraw consent for marketing communications, use the unsubscribe option in any 77f77 email or contact customer support.
Section 7
7. Who We Share Your Data With
77f77 does not sell your personal data. We share data only with third parties where necessary for the operation of the platform or required by law. Categories of recipients include:
- Payment Processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive the minimum data necessary to process your deposit or withdrawal transaction. Each payment provider is a regulated financial institution operating under its own privacy framework.
- KYC & Identity Verification Providers: Third-party KYC service providers receive your identity documents and personal information solely for the purpose of verifying your identity and age. These providers are contractually bound to use your data only for verification purposes and to apply appropriate security measures.
- Fraud & Risk Management Services: Data may be shared with fraud detection platforms to identify and prevent fraudulent activity on 77f77. These services process data under strict contractual data processing agreements.
- Game Software Providers: Where you play games hosted by third-party studios (particularly live dealer games), technical gaming data may be processed by those studios' servers. Game providers are licensed operators who maintain their own data processing standards.
- Analytics Providers: Aggregated, anonymised usage data may be processed by analytics service providers to help us understand platform performance. No personally identifiable information is shared for analytics purposes.
- Legal & Regulatory Authorities: 77f77 will disclose personal data to law enforcement agencies, gaming regulators, or financial intelligence units where required by a lawful order, court order, or applicable regulatory obligation. We will notify you of such disclosures where legally permitted to do so.
No Commercial Data Sharing: 77f77 does not share your personal data with advertising networks, commercial data brokers, social media platforms for targeting purposes, or any third party for their own marketing or commercial use. Your data is shared only as described above — and only where necessary.
Section 8
8. Cookies & Tracking Technologies
77f77 uses cookies and similar tracking technologies on its website. Cookies are small text files stored on your device when you visit 77f77.biz. They serve the following purposes:
- Essential / Strictly Necessary Cookies: Required for the 77f77 platform to function correctly. These include session cookies that keep you logged into your account, security tokens that protect against cross-site request forgery, and cookies that remember your language and currency preferences. These cookies cannot be disabled without impacting your ability to use 77f77.
- Performance & Analytics Cookies: Help us understand how players use 77f77 — which pages are visited most, where players encounter errors, and how game loading times perform on Pakistani mobile networks. Data collected via performance cookies is aggregated and anonymised before analysis.
- Functional Cookies: Remember preferences you have set — such as your preferred game category, last-used payment method, or notification settings — to personalise your 77f77 experience across sessions.
- Marketing / Targeting Cookies: Used only with your explicit consent, to track whether you arrived at 77f77 via a specific promotional link and to attribute bonus codes correctly. 77f77 does not use marketing cookies to serve you personalised ads on third-party websites.
You can manage your cookie preferences through your browser settings. Most modern browsers allow you to view, delete, and block cookies from specific websites. Please note that blocking essential cookies will prevent you from logging into or using the 77f77 platform.
Section 9
9. Data Retention
77f77 retains your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and resolve disputes. Our standard retention periods are as follows:
- Active Account Data: Retained for the full duration of your active relationship with 77f77 — including all periods during which your account holds a positive balance or remains registered on the platform.
- KYC Documents: Retained for a minimum of five (5) years following account closure or the last verified transaction, as required by standard AML and gaming compliance obligations.
- Transaction & Financial Records: Retained for a minimum of five (5) years from the date of each transaction to support AML compliance, audit requirements, and dispute resolution.
- Customer Support Records: Retained for three (3) years from the date of last interaction to support ongoing dispute resolution and service improvement.
- Marketing Consent Records: Retained for the period of consent plus three (3) years, to evidence consent in the event of a regulatory query or complaint.
- Technical / Log Data: Retained for up to twelve (12) months from collection for security monitoring and fraud investigation purposes.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual player.
Section 10
10. Data Security
77f77 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and 77f77's servers.
- Encryption of sensitive data at rest within our databases, including KYC documents and financial records.
- Role-based access controls limiting 77f77 staff access to personal data on a strict need-to-know basis.
- Regular security audits and penetration testing of the 77f77 platform infrastructure.
- Intrusion detection systems monitoring for unusual access patterns or potential data breaches.
- Secure protocols for KYC document transmission and storage, meeting the standards required by our identity verification partners.
Security Incident Response: In the event of a personal data breach that poses a risk to your rights and interests, 77f77 will notify affected players promptly — within 72 hours of becoming aware of the breach where feasible — and will take immediate steps to contain and remediate the incident. 77f77 has never experienced a player data breach since launching in 2019.
No internet-based data transmission or storage system can guarantee absolute security. While 77f77 takes every reasonable precaution to protect your data, you also play a role in security by keeping your 77f77 password confidential and logging out of your account on shared devices.
Section 11
11. Your Privacy Rights
As a 77f77 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line "DATA RIGHTS REQUEST":
| Your Right |
What It Means |
Response Time |
| Right to Access |
Request a copy of all personal data 77f77 holds about you, including what data we hold, why we hold it, and who we have shared it with. |
Within 30 days |
| Right to Rectification |
Request correction of inaccurate or incomplete personal data in your 77f77 account. Minor corrections (name spelling, address) can also be made via account settings. |
Within 14 days |
| Right to Erasure |
Request deletion of your personal data. This right is subject to exceptions where we are legally required to retain data (e.g., AML records, transaction history for the required retention periods). |
Within 30 days |
| Right to Restriction |
Request that 77f77 restricts processing of your personal data — for example, while a dispute about its accuracy is being resolved — rather than deleting it outright. |
Within 14 days |
| Right to Object |
Object to 77f77 processing your data where we rely on legitimate interest as our legal basis — including profiling for responsible gaming purposes or fraud prevention analysis. |
Within 30 days |
| Right to Portability |
Request a structured, machine-readable export of the personal data you have provided to 77f77 — such as account details and transaction history — in a portable format. |
Within 30 days |
| Right to Withdraw Consent |
Withdraw consent for marketing communications or non-essential cookies at any time, without affecting the lawfulness of prior processing based on consent. |
Immediate effect |
77f77 will not charge a fee to process data rights requests unless the request is clearly unfounded, excessive, or repetitive — in which case we may charge a reasonable administrative fee or decline to respond, with explanation.
Section 12
12. Marketing Communications
77f77 sends promotional communications — including bonus offers, PSL season specials, free spin promotions, and platform news — only to players who have explicitly opted in to receive them during registration or via their account settings.
If you have consented to marketing communications, you may receive messages via:
- Email to your registered 77f77 email address.
- SMS to your registered Pakistani mobile number.
- In-platform notifications within your 77f77 account dashboard (these may include a mix of service and promotional messages).
You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link included in every 77f77 marketing email.
- Updating your communication preferences in your 77f77 account settings.
- Contacting customer support and requesting removal from marketing lists.
Service Communications: Even if you opt out of marketing communications, 77f77 will continue to send you transactional and service communications — such as deposit confirmations, withdrawal notifications, KYC requests, account security alerts, and updates to these policies — as these are necessary for the operation of your account and cannot be opted out of while your account remains active.
Section 13
13. Children & Minors
77f77 is strictly an adults-only platform. Players must be 21 years of age or older to register an account, make a deposit, or participate in any gaming activity on 77f77. We do not knowingly collect personal data from individuals under the age of 21.
If We Discover Underage Data Has Been Collected: In the event that 77f77 discovers it has inadvertently collected personal data from a player under the age of 21, we will immediately suspend the account, delete the personal data (except where legal retention obligations apply to any transactions that occurred), and return any deposited funds to the payment method used — subject to our standard AML verification requirements. Parents or guardians who believe a minor has registered on 77f77 should contact us immediately at
[email protected].
77f77 encourages parents and guardians of minors to use parental control tools and internet filtering software to prevent access to online gambling platforms. If you share a device with children, please ensure your 77f77 account is logged out and password-protected when not in use.
Section 14
14. Third-Party Links
The 77f77 website may contain references or links to third-party services — such as payment provider websites or game studio information pages. These third-party services operate under their own privacy policies, which 77f77 has no control over and is not responsible for.
We encourage you to review the privacy policies of any third-party services you interact with in connection with your 77f77 account — particularly your chosen payment provider (JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank). 77f77 cannot be held responsible for the data practices of third-party organisations.
Section 15
15. Changes to This Privacy Policy
77f77 reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, new legal requirements, or updates to the platform. The "Effective Date" at the top of this page will always reflect the most recent version.
Where changes to this Privacy Policy are material — meaning they significantly affect how we use your personal data, your privacy rights, or the categories of data we collect — we will notify registered 77f77 players by email at least 14 days before the changes come into effect. Non-material changes (such as clarifications or corrections) may be made without prior notice.
Your continued use of the 77f77 platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not accept the revised policy, you may request account closure as described in the Terms & Conditions.
Section 16
16. Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise a data rights request, or want to raise a complaint about how 77f77 has handled your personal data, please contact us using the following channels:
- Email: [email protected] — please use the subject line "PRIVACY" for all data-related enquiries.
- Live Chat: Available via the 77f77 platform from 9 AM to 1 AM PKT, seven days a week.
77f77 will acknowledge all privacy complaints within 48 hours and aim to resolve them within 28 calendar days. If you are not satisfied with 77f77's response to your privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or gaming regulatory body applicable to your jurisdiction.
Our Commitment: 77f77 is committed to resolving all privacy concerns fairly and transparently. We genuinely value the trust that Pakistani players place in us by sharing their personal information, and we take every privacy complaint seriously — regardless of the size of the issue raised.